A real estate blog can do for your business what no other medium can do, not even Google. Google actually loves blogs because they provide first-hand information to people who are looking for local information.
How can you make money with a real estate blog? Simple; attracting qualified leads to your website at zero or very low cost. At less cost than promoting your properties on real estate portals.
These clients have a fairly high buyer profile, because you are putting into practice the strategy of selling without selling.
Real estate blogs are the best tool used in real estate content marketing to attract highly qualified clients to a sales funnel.
When these clients land on your blog through an article that you have published online, they will also be landing on your website and a percentage of them will contact you. The number of contacts is directly proportional to the quality of the content of your article.
In this article I am going to discuss how to use a real estate blog to attract clients interested in buying or selling a property in your area. One of my students, attracts clients in Belgium every month by publishing and promoting 2 articles a month on Facebook to this audience.
Articles with good content on, for example, the buying and selling process in Spain, additional purchase expenses, the health service in Spain, gastronomy in Murcia, etc. a, etc. No article directly related to the sale of your properties. Your total investment is less than € 80 per month. A highly profitable strategy. This is how you get quality contacts and make money with your blog.
The best strategy to attract qualified clients is to educate them first about your real estate product and service. This way you could build trust, demonstrating your experience, your knowledge and your honesty.
In this sector, either you create trust and credibility before your potential client contacts you, or you won’t get far. Without prior credibility, you will always be a real estate agent of the lot, without being able to differentiate yourself from the competition.
This is where your real estate blog comes in. A medium that will help you differentiate yourself from the rest of your competition in your area and stand out from the rest.
| Why do you need a Real Estate Blog?
How does a Real Estate Blog fit into your recruitment strategy? A blog fits perfectly in your business, because it is a medium with which you can be perceived as a professional in the sector. You need a real estate blog for 2 reasons:
to build and maintain your credibility before your potential customers start browsing your website content.
to position your website and your online presence; because Google and other search engines can treat each of your articles published on your blog as a separate web page.
Both reasons, which overlap and work at the same time, are a fundamental part of your online marketing strategy. Positioning your website without a real estate blog will cost you more effort, more time and above all it will cost you money in online promotion.
The search engines will position your website only under two conditions: if you work on it constantly, updating its content or pay online constantly to maintain your position.
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Positioning your website by posting regularly on your blog is easier, faster and cheaper than paying to attract qualified traffic to your website. This is so, because your blog is updating your website every time you publish an article.
Now, search engines will not position you if your real estate blog is mediocre, does not generate the necessary credibility or is erroneously designed. Google and other search engines analyze the content of each blog article before ranking it.
If your content is original, (it is not copied), it is updated, it is easy to index and it has interesting content, it will position that article and others that meet the same quality conditions, in the first search pages as independent web pages.
I repeat, they will position each article you publish as a separate page. Search engines will know if your content is of quality, by the keywords they will find in each article.
Search engines will always bring more organic traffic to your blog than to your website, so if you have a blog within your website you will get more and better traffic than not.
| With your Real Estate Blog Do not try to Create a Brand Image.
The purpose of a real estate blog is not to maintain a good image of your real estate business in the market by showing how professional you are, your good knowledge of the market and your experience.
The purpose of a real estate blog is to attract clients. That a percentage of the people who read your articles or post are qualified potential clients interested in buying NOW and provide you with their contact information or contact you directly. This must be the true purpose of a real estate blog. Capture.
Creating a good image is not attracting customers; just as informing is not selling, even if it is well informed. In addition, maintaining a real estate blog properly means an investment of time that you cannot allocate to create a good image of your business.
You have to invest that time in capturing. Your blog has to become a recruitment tool.
| But… Are Real Estate Blogs Read?
Blogs are read more and more and for this reason search engines position blogs better and better. Blogs are perfectly suited to the objectives of a search engine: to provide the most up-to-date information possible about the search being carried out. The content of a website cannot compete with the content of a blog.
I don’t know if you’ve noticed, but more and more blogs are being found online. When you do a search, it is very likely that several blogs will appear within the results that the search engine gives you.
Why? Because blogs are establishing themselves as the main tool for attracting traffic to a website.
Not only that, the blogging business, (making money through blogging), has increased exponentially in recent years; just as the publication of individual blogs has increased, people who create a blog on a personal level to give their opinion about a specific topic, (politics, cooking, mechanics, gardening, pets, entertainment …), and create a group of followers.
Don’t think that everyone only uses social media. It is much more profitable, (and it has been proven), to create a group of followers with a blog, than with any social network.
Everyone likes to have a group of followers and followers like to be, because they get valuable information without any commitment.
The real estate blog is read and read more and more, not only because they show valuable information; but because they offer a perspective of the real estate sector that the news and people close to the market do not.
In addition, real estate blogs are being read more and more, because they have improved their content and as a consequence are better positioned, which leads to them being easily found by people interested in buying, selling or renting a property or property. Potential readers will not be lacking.
| A Real Estate Blog is a Necessity Today; Not an Alternative.
Today, a real estate blog is not an alternative or another promotional strategy to improve your online positioning. You need a real estate blog, so that both search engines and your potential clients take you into consideration.
To make it even clearer. Your blog will do more for your real estate business than your website can ever do.
The Real Estate Blog is used to convey knowledge, give advice, post opinions based on experience and help readers solve problems.
Managing a blog is an act of generosity, of contributing what one knows for the benefit of people interested in that information.
Publishing in an orderly and constant way with a blog allows you to reach groups of people, who first know your blog and then trust the writer of the articles. In your case, potential clients who begin to trust you without having met you yet.
On the other hand, your real estate blog complements very well with your online marketing strategy and your content marketing strategy with Free reports or Ebooks. What’s more, a real estate blog should be part of your online content marketing strategy.
The Free Reports or Guides that you publish provide knowledge or advice, but they do so in a more detailed and professional way using another format, which in turn captures potential clients in a different way.
| The Psychological Effect of a Real Estate Blog.
When thinking about the effectiveness of a real estate blog, always think about the psychological effect that the articles in this blog have on a potential client.
A potential client comes to your blog through organic search in a search engine. You have written a keyword to find certain information or type of property and one of the results that the search engine offers is your blog; an article on your blog, because that article has been positioned with that keyword by the search engine.How to make money with a real estate blog, profitable real estate blog, attract clients with a real estate blog, how to improve your google ranking with a real estate blog, real estate website.
Well, when the potential client comes to your blog for the first time, they don’t know you; so his mental state is one of alert and doubt.
However, he has entered your blog, because it has caused him interest or curiosity. Start browsing, scanning or reading your article.
You like what you read; so, read another article or download a free report found on your blog or visit one or more pages of your website.
Remember that this visitor has found you in the organic search, so it is very likely that they are interested in buying or selling a property in your area. This strategy is the one used byblue world city Islamabadto attract clients to real estate blog, her website and her properties. And Clara sells at least 1 property per month to this type of public.
When you get to your blog and not to any other page of your website, you find valuable information that helps you and not sales information, or information about the company that matters little to you NOW or a presentation of a property that you are not looking for.
Upon meeting your blog, the potential client begins to create a favorable perception of you and your business, (not your properties). You have already begun to create trust and credibility. You are beginning to differentiate yourself from your closest competition.
You could never get this insight from your website alone. A visitor to your website can get a good impression of your website; but not from you, because your website cannot build trust and credibility on its own.
If you have given a favorable image with the content of your real estate blog, your potential client will stay longer and will most likely visit your blog again. And it will do it the same day, days later, next week or in a few weeks depending on your urgency to find the property you want.
This way of acting of the clients is already proven and we have verified it time and again with the real estate blogs. Well-structured real estate blogs with interesting content are often read and visited. During the search period for a client, which can be several weeks or several months, until he buys the property.
90% of the readers or visitors to your blog will be temporary, while they find what they are looking for, and it is during this period when you can capture them.
| A Real Estate Blog or a Website?
One of the frequent questions that my students ask me is: isn’t it better to invest time in providing valuable information on the website, instead of investing time with a blog?
No, it is not. This question already assumes that a blog is either a separate entity (with a different URL), or one more part, (one more tab), of your website. You must understand the concept. A real estate website should be part of your real estate blog. Not the other way around.
I will try to explain it one more time so that you get the concept well and you can understand why a real estate blog is capable of attracting clients.
Every agency and agent need a real estate blog more than a website.Actually, the agents who have understood, finally! the importance of a real estate blog, they are turning their websites into real estate blogs.
Blogs, by their nature attract more and better traffic than a website and consequently generate more requests for information.
What is the difference between a blog and a website? Why should you focus more on a real estate blog?
A Real Estate Blog is a web page that can function as a website. A website is the virtual presence of your real estate business that contains several web pages. And one of these pages, the most important, is your real estate blog.
This is the difference between a blog, a web page, and a website. But this difference is only from a technological point of view.
From the point of view of online marketing, there are more differences in attracting qualified clients interested in your real estate or real estate service and these differences are what make the real estate blog an incredible recruitment tool.
In its Strategic Marketing base, a real estate blog is a web page with dynamic content inserted in a website with static content, which ensures that this website receives more and better traffic in an organic way.
And get more traffic simply because each article you publish on your blog creates an additional page that is indexed by search engines as one more independent page of your website.
What is better, having 10 pages of your website indexed by search engines or having 100 pages of your real estate website indexed?
A real estate blog has dynamic content that feeds your website, constantly updates it and is considered by search engines, with much better content than all the properties that you show on your website.
If your article is indexed, when a visitor finds it, they will also find your blog and your website.
Imagine now what the dynamic content of your real estate blog can do for your positioning or SEO with 100 articles indexed with 100 different keywords related to your real estate business in your area. Independent web pages that will lead your potential clients to your blog and your website.
Do you understand now why some real estate agents are turning their websites into real estate blogs? No more “home” pages.
By writing 2-3 articles every week (dynamiccontent), you attract more visits to your website. Websites with static content that are the rest of the pages of your website: the contact page, properties, services, etc.How to make money with a real estate blog, profitable real estate blog, attract clients with a real estate blog, how to improve your google ranking with a real estate blog, real estate website.
Your real estate website is just your online business card. Only that, a series of pages with static content that search engines consider, does not provide as much value as dynamic content.
While your website without this dynamic content only works as a business card, your real estate blog makes your website work as a source of value contribution with information and training that interests your potential clients when they seek to buy, rent or sell a property in your area.
Your real estate blog is creating trust, authority, relevance, added value to your business and all of this translates to more and better requests for information through your website. And this in turn translates into more possibilities for monthly sales.
You need a real estate blog, and you need it now. Dynamic content is what prevails online. Search engines want dynamic content, that’s why your real estate blog, or rather each of the articles on your blog will always bring more and better customers to your website.
For example, one of my students, a real estate agent in Acapulco, has discovered a new way to attract new clients on Facebook. Upload each of the articles on your real estate blog to Facebook and promote some of them to specific groups of potential clients in the United States with certain profiles. In this way, it has already acquired 3 clients in 2 months.
But that’s not all, you have noticed, through Google Analytics, that your real estate blog receives many visits from the United States. With this example, you can see what dynamic content can do for your business. Start writing on your real estate blog today and make it the home page of your website.
| A Real Estate Blog Create and Maintain Your Credibility.
Always think about the psychological effect of your blog. The real estate blogs create and maintain the credibility of the real estate agent and get your website to be considered from a less commercial perspective.
It is not surprising that there is an increasing tendency to have a blog as part of a website. As Google predicts, and I believe that Google is in a good position to predict what will happen online, in the near future, websites will become more and more blogs and lose their character as mere informational showcases, where the important thing is what is important. that I have and not what I can do for you.
Therefore, the real estate blog is the first tool that you should use to begin to earn that trust and credibility that you need so much and that will translate into customer acquisition. In other words, your blog will help you attract new customers each week once you rank in Google and other search engines.
And a reminder. The free reports or ebooks have their role in the process of recruitment and real estate have another blog. They complement each other, but they are 2 different recruitment tools. You need both to capture. You will never know where your downloads and requests for information are going to come from, so you must prepare several ways to capture.
How to build a real estate blog? Following a well-defined process so that your potential clients find you online, so that you gain credibility and consign new client contacts.
This process or protocol is divided into 5 parts:
- Creating your strategy for your Real Estate blog. What topics to discuss and when.
- Choosing the best design for your website: structure of the text and images and adding some information to the blog for free download.
- Properly writing your articles with keywords to position them online.
- Promoting some blog articles to drive traffic to the real estate blog.
- Creating and maintaining a real estate blog is work and time well spent. It is a highly profitable recruitment tool.
We would appreciate if you could leave us a comment about this article. Do you think that a real estate blog can bring you more clients than some social networks? Your opinion interests us. Thank you.